Company profile

The Geotrading AD company was established in 2005. After 13 years, it holds strong positions on the construction and mining equipment, tire, fuel and lubricant markets. Geotrading AD is widely regarded as a loyal and reliable business partner. The company has a team of about 192 people. It is part of the Geotechmin group of companies.

Geotrading AD operates in the following business segments:

- tire dealership;

- mining and construction equipment sales;

- fuel and lubricant sales and deliveries;

- spare parts and supplies sales;

- passenger car and truck, construction and special equipment service;

- hydraulic and air hose production.


In its first few years, Geotrading AD’s business was mainly fuel and spare parts sales. Over the years, the company broadened its market presence and international representation, winning both the trust of an ever increasing number of partners and the rights to sell the products of a number of established brands.

Geotrading AD is the exclusive representative of the full tire range of the well-known Belshina brand for Bulgaria and Greece, and a dealer of these products for Albania and Turkey.  The same year, Geotrading AD became the distributor of the French Michelin tires.

The Bulgarian company launched its hydraulic hose manufacturing. To this end, it equipped its own production facility.

Geotrading AD
became the authorised representative of the Swiss RKB bearing manufacturer, the polyurethane products of the Spanish Inelas Poliuretanos company and the  Slovakian Matador conveyor belts. The Bulgarian company became the authorised dealer of the Rymax brand of lubricants, made by the Dutch VPS International b.v. manufacturer.

An Integrated Management System was launched, including the ISO 9001:2015 (quality), ISO 14001:2015 (environment) and OHSAS 18001:2007 (occupational health and safety) standards.

The company was now the authorised representative of the globally recognised Chinese LiuGong construction equipment manufacturer and the Bridgestone tires.

Geotrading AD
was granted distribution rights for the SF-Filter filters and the Hensley teeth and excavation products.

The company won the trust of the Finnish Lännen construction equipment manufacturer. The same year, Geotrading AD broadened its portfolio by winning the right to represent yet another company—Everdigm (Everlasting Paradigm), a manufacturer of hydraulic breakers for the construction, mining industries, etc. Geotrading AD became also the representative of the Spanish ULMA Conveyor Components S. Coop. company, a manufacturer of conveyor rollers, garlands, pulleys and other spare parts with applications in the extraction industry.

Committed to offer full customer service, in 2015, the company launched two ProAuto service centres for passenger cars and trucks, special and construction equipment, and direct sales. The first one is in the Gorublyane quarter of Sofia, and the second one—in the town of Etropole.


Geotrading AD
received an award for best exhibition design at the 70th International  Technical Fair in Plovdiv.

The company also won the Exceptional Achievement Award for its LiuGong equipment dealership.

The company was awarded a plaque for its long-term cooperation with the Scientific and Technical Union of Mining, Geology and Metallurgy.

In November, Geotrading AD received the Exceptional Achievement Award for its LiuGong equipment dealership, for a second consecutive year. The prize was awarded to the company’s Executive Director, Ivan Vutov, PhD, during the 12th Global Dealer Conference in Nanning, China.


Geotrading AD is a member of the following business organisations:

  • Confederation of Employers and Industrialists in Bulgaria;
  • Bulgarian Chamber of Commerce and Industry;
  • American Chamber of Commerce in Bulgaria;
  • German-Bulgarian Chamber of Industry and Commerce;
  • Scientific and Technical Union of Mining, Geology and Metallurgy;
  • Bulgarian Chamber of Mining and Geology;
  • Srednogorie Industrial Cluster;
  • Association of the Traders of Large Construction Equipment;
  • Association of Manufacturers, Importers, Traders and Tire Vulcanizers.