Company profile

The Geotrading AD company was established in 2005. It is part of the Geotechmin industrial group.

Geotrading AD’s main business is dealership and sales, both in Bulgaria and abroad, of established global brands. The company offers mainly products for the mining industry.

To respond to the needs of its customers, over the years, Geotrading AD has continued to expand its product and brand offerings, with the goal always remaining the same — excellent quality and competitive prices.

Geotrading AD’s business is focused on:

- sales of mining equipment;

- sales of mill equipment and spare parts;

- dealership for tyre manufacturers;

- sales of spare parts and supplies;

- sales and deliveries of fuels and lubricants;

- sales of chemical reagents;

- service for construction and special equipment;

- service for mining equipment;

- system integration of MTU diesel engines.

As the company grows, the Geotrading AD team grows as well. Today, it numbers 182 people. All of them share the corporate values — integrity and loyalty to the customers and partners, professionalism, responsibility and ambition for the successful growth of the company.

Today, Geotrading AD is a proven stable, loyal and sought-after partner, both in Bulgaria and abroad. The company’s customers and market share continue to grow.


In its first few years, Geotrading AD’s business was mainly sales of fuel and spare parts. Over the years, the company broadened its market presence and international representation, winning both the trust of an ever increasing number of partners and the rights to sell the products of a number of established brands.


Geotrading AD is the exclusive representative of the full tyre range of the well-known Belshina brand for Bulgaria and Greece, and a dealer of these products for Albania and Turkey.  The same year, Geotrading AD became the distributor of the French Michelin tyres.


The Bulgarian company launched its hydraulic hose manufacturing. To this end, it equipped its own production facility.


Geotrading AD became the exclusive distributor of the polyurethane products of the Spanish company Inelas Poliuretanos and the Slovakian Matador conveyor belts. 

An Integrated Management System was launched. It includes the ISO 9001:2008 (quality), ISO 14001:2004 (environment) and OHSAS 18001:2007 (occupational health and safety) standards.


The company was now the authorised representative of the globally recognised Chinese construction equipment manufacturer LiuGong and the Bridgestone tyres.


Geotrading AD became the authorised dealer of the Hensley teeth and excavation products and was granted distribution rights for the SF-Filter filters.


The company won the trust of the Finnish Lännen construction equipment manufacturer.

Committed to offer full customer service, in 2015, the company launched two ProAuto service centres for special and construction equipment service and direct sales. The first one is in the Gorublyane quarter of Sofia, and the second one—in the town of Etropole.


Geotrading AD created its own Stationary Mining Equipment Service. The company became a system integrator of the diesel engine products, manufactured by MTU—Friedrichshafen GmbH.


The Serbian plant Župa Kruševac granted Geotrading AD the exclusive rights to market, on the territory of Bulgaria, the chemical reagents potassium amyl xanthate; potassium butyl xanthate and sodium isopropyl xanthate. The Bulgarian company is also a distributor of potassium ethyl xanthate.

The trading company was granted exclusive rights to market, on the territory of Bulgaria, the high-quality mining industry products of the Chinese manufacturer Shareate Tools LTD.

The ISO 9001:2015 (quality) and ISO 14001:2015 (environment) standards were implemented.


Geotrading AD has become the exclusive partner of Rolls-Royce’s business unit Power System s with its product and solution brand MTU for the mining industry in Bulgaria. The two companies have signed an agreement according to which the Bulgarian company will now serve as a direct service workshop partner. Geotrading AD will provide post-sales warranty and post-warranty servicing of MTU engines, manufactured by the Germany based business unit Power Systems of Rolls-Royce, the British technology group.


The ISO 45001:2018 (occupational health and safety), ISO 14001:2015 (environment) and ISO 9001:2015 (quality) were implemented.



Geotrading AD received an award for best exhibition design at the 70th International Technical Fair in Plovdiv.

The company also won the Exceptional Achievement Award for its LiuGong equipment dealership.


The company was awarded a plaque for its long-term cooperation with the Scientific and Technical Union of Mining, Geology and Metallurgy.

In November, Geotrading AD received the Exceptional Achievement Award for its LiuGong equipment dealership, for a second consecutive year. The prize was awarded to the company’s Executive Director, Mr Ivan Vutov PhD, during the 12th Global Dealer Conference in Nanning, China.


Geotrading AD is a member of the following business organisations:

  • Confederation of Employers and Industrialists in Bulgaria;
  • Bulgarian Chamber of Commerce and Industry;
  • American Chamber of Commerce in Bulgaria;
  • German-Bulgarian Chamber of Industry and Commerce;
  • Scientific and Technical Union of Mining, Geology and Metallurgy;
  • Bulgarian Chamber of Mining and Geology;
  • Industrial Cluster Srednogorie;
  • Association of Manufacturers, Importers, Traders and Tyre Vulcanizers
  • Association of car manufacturers and their authorized representatives for Bulgaria